SA BIKE SHOP

VISUAL ID & REBRAND

SA BIKE SHOP

VISUAL SYSTEM

SA Bike Shop is a traditional Bike Shop from Rio de Janeiro Brazil. This is the visual system created for them soon to be launched.

Through purpose and consitency the brand behaviour will turn a Bike Shop into a world a true brand with products and a culture that it already has just needs to be shown.

S Y M B O L D E R I V I N G F R O M C U S T O M I Z E D B I K E I C O N

DIGITAL AND REAL

The visual system that was created for SA Bike Shop can be applyed as a unified communication going being the symbol or the wordmark.

The use of tire tracks and bike chain as core supporting elements of the visual communiation anchors the brand visually with in it’s nieche.

HALF TONE PATTERNS MADE OF TIRE TRACKS AND BIKE CHAINS

TEXTURES BUILD RECOGNITION AND STYLE

SUPPORT YOUR LOCAL BUSINESS, SPECIALLY IF IT’S FKN COOL!

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