Visual language

A bold typographic structure anchors the identity, contrasting with organic, tile-inspired shapes.

The color palette draws from classic azulejo tones while expanding into a more vibrant, contemporary spectrum reflecting both history and evolution.

The result is a flexible system that can shift between expressive compositions and more restrained applications.

role

Art Direction, Visual Identity Design, Typography

AzuleJO

EXHIBITION VISUAL ID

Azulejo is a visual identity created for an exhibition at MUDE in Lisbon, exploring the evolution of Portuguese tile design through contemporary interpretations.

The exhibition brings together emerging designers reimagining a centuries-old craft.

Reinterpreting tradition through abstraction and modular design.

challenge

Azulejos are deeply rooted in Portuguese culture and often associated with tradition and repetition.

The challenge was to create an identity that respects this heritage while presenting it through a contemporary lens making it feel relevant to a new generation of designers and visitors.

Approach

The identity is built on reinterpretation.

Instead of replicating traditional tiles, the system abstracts their visual language breaking patterns into simplified, modular forms that can be recomposed across formats.

This approach creates a balance between familiarity and innovation.

Execution

The identity was designed as a scalable system across all touchpoints

Each format adapts the same core elements, ensuring consistency while allowing variation.

more work